Elevate Minnesota is a group comprised of 11 labor unions across the state. In 2018, they came together to increase awareness for all the work they do, and what better time than during the Super Bowl, in a stadium built by them. To highlight the stadium and many other union made landmarks across the state we created a story to help give a new perspective on these everyday scenes and the union members behind them.
BOLD | CINEMATIC | MINIMAL | GEOMETRIC
Agency: Olson | Creative Director: Scott Muskin | Writer: Andy Masur | Art Director: Steph Larson